Hey,

Instagram just dropped a feature that basically lets you peek behind the curtain of your competitors’ entire content strategy.

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You can now see their posting habits, content mix, engagement spikes — even the test Reels they’re running before they go viral.

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It’s called Competitive Insights, and it’s hiding inside your Professional Dashboard.

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You can track up to 10 public accounts and see everything they’ve posted over the past 3 months.

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But here’s the thing:
Most people are about to ruin their reach using it.

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The Mistake Everyone’s About to Make

As soon as creators find this feature, they’ll start copying the top accounts in their niche.

Huge mistake.

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Big creators play by different rules. Their audience already knows them, trusts them, and will tolerate slower hooks or repetitive topics. You? You’re still earning that attention.

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So if you copy their structure, you’ll tank your growth.

The Smart Way to Use It

You want to track two types of accounts

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Rising Creators (5–6 accounts):
Small creators in your niche who are blowing up right now.
The algorithm is rewarding their content — which means you can reverse-engineer what’s working today.

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Outside Your Niche (2–3 accounts):
Creators you actually enjoy watching.
These are goldmines for new formats and storytelling angles that haven’t saturated your space yet.

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What to Actually Pay Attention To

Don’t just copy what they post — study the spikes.

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Find posts that clearly outperformed the creator’s usual engagement and ask yourself: Why this one?

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Look for patterns like:

Visual hooks in the first 2 seconds

Posts with a high share-to-like ratio (that’s niche resonance)

Hook structures and tone shifts

Videos that break a myth or kill an assumption

The Real Takeaway

You’re not stealing ideas you’re learning frameworks.

The goal isn’t to copy their content.
It’s to understand why it worked… and rebuild that clarity inside your niche.

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Think of it like this:
You’re not copying the recipe you’re learning the flavour.

That’s how you stay original and strategic.

—
Nadorb
Helping creators grow with systems that scale.